Meet the person behind Pure Ella

Maddi
Founder
Hi, nice to meet you! My name is Maddi, originally from the Basque Country in North Spain, but based in London.
Energetic and curious by nature. I love travelling, embracing other cultures and visiting new places. I am happiest by the sea surrounded by tropical plants, and that’s what Pure Ella is inspired in.
Very conscious about the environment and sustainability. Committed to make a difference in this world, and I founded Pure Ella to encourage as many woman as possible to join me in the mission.
Passionate about women’s self care and empowerment. I fell in love with the feeling of freedom I found when I started using menstrual cups 8 years ago, and never looked back. Through Pure Ella, my aim is to transform every women’s period experience and make you feel safe, comfortable and worry-free.