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Meet the person behind Pure Ella

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Maddi

Founder

Hi, nice to meet you! My name is Maddi, originally from the Basque Country in North Spain, but based in London.

🏝️ Energetic and curious by nature. I love travelling, embracing other cultures and visiting new places. I am happiest by the sea surrounded by tropical plants, and that’s what Pure Ella is inspired in.

🌱 Very conscious about the environment and sustainability. Committed to make a difference in this world, and I founded Pure Ella to encourage as many woman as possible to join me in the mission.

💙 Passionate about women’s self care and empowerment. I fell in love with the feeling of freedom I found when I started using menstrual cups 8 years ago, and never looked back. Through Pure Ella, my aim is to transform every women’s period experience and make you feel safe, comfortable and worry-free.

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